Global Marketing Ideas
Affecting you locally
A fallacy often found in marketing is the emphasis on quantitative. This can happen particularly in digital marketing when the focus is on measuring traffic to a website for example. Measuring how many people are visiting a website or social media channel without knowing how the business reflects in the minds of those visitors may deflate the value of a brand.
Cannondale is a globally recognized bike company with huge distribution and approximately 300 different bike models at any one time.
The company’s designs are sleek, contemporary machines which provide speed and serious durability with intense frames covered in bold color palettes and graphics. The company has very specific messaging and a very specific audience.
Sometimes you just want to do everything yourself. Or, you don’t know how to delegate your marketing needs to another person, because quite frankly you haven’t figured out what works and what doesn’t.
And then there’s that feeling when you say want to say f**k it. Or, “What’s the point?” But then you resign - you know you must must promote your business, but you get overwhelmed and don’t know where to start.
So here are 9 free marketing tools and resources you can use on any given day. Each provides various sparks of motivation plus a good dose of reassurance that you’re probably doing a lot of stuff right.
