Global Marketing Ideas
Affecting you locally
Blogging for SEO is not just about writing willy nillly. Content writing for SEO must intentionally align with how people perform searches on the internet. A lot of blog/content pages become useful in providing answers to the frequently asked questions of online users.
In a search if you type: How to write a blog for SEO (and hopefully you scrolled past the sponsored content), you come upon a page result (see image above) with an excerpt highlighted by Google.
Today, we’re all coping in one way or another. Some are seeing business flourish even in the time of pandemic, while others are watching business slow or close. No matter, we’re all facing significant change, multiple unknowns, predictable unpredictability, and a brand new landscape both at home, online, at work, within our families/communities and around the world.
If you’re not adept at adaptation, this may be the time to start practicing. And the content below may help with that.
If you are in fact adept at adaptation, this post is definitely for you. Because these times call for adaptation, resourcefulness, observation, learning, and empathy. All of which define good marketing.
Cannondale is a globally recognized bike company with huge distribution and approximately 300 different bike models at any one time.
The company’s designs are sleek, contemporary machines which provide speed and serious durability with intense frames covered in bold color palettes and graphics. The company has very specific messaging and a very specific audience.
The first memory I have of hearing a dial-up modem reaches back to the age of about 5 or 6 years old.
I used America Online and probably chatted with too many people, was too young for exposure of that sort, and had no idea what I was getting myself into.
Precursor: I'm not a techie, not a coder, but I've always found consumer behavior & marketing fascinating.
When SEO became a thing many years ago, I understood it in concept - I got that it matters and still does, but I didn't understand what was happening behind the scenes.