communicating

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Greenwashing

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Greenwashing

Good morning, and Happy Earth Day.

Earth Day began as a US holiday in 1970 and today is celebrated by hundreds of countries globally.

On this day honoring our planet, it may be worthwhile to think about greenwashing. While we pay respect to the earth and take action in our own lives to make a difference big business continues to heavily rely on fossil fuels. This can be overshadowed by false marketing campaigns promoting ambitious goals​​ to reduce carbon emissions or tout carbon credits. The language here is often just that: language. If you look past the language what action will you find?

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SCOTUS

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Today’s SCOTUS EPA ruling must not be overshadowed by the previous higher court decisions of this week.

This decision more deeply erodes the credibility of US leadership here and abroad and has tremendous and sharp implications economically, and for the public health and safety of all individuals and communities everywhere.

Please read the statement ​here that I helped put together for my client. Politics and business activities are more entwined every day. Know when and where to voice your business’s position.

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What's Instagram’s Algorithm? #3

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What's Instagram’s Algorithm? #3

This is the third post in a series about Instagram’s algorithm. You can read Session 1, here and Session 2, here.

As I wrote in the previous posts, I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.

A lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform (I may also add that your presence online needs to be sharp before you bring 10k followers to your content - that’s also where I typically come in :))

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What's Instagram's Algorithm?? #2

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What's Instagram's Algorithm?? #2

This is the second post in a series about Instagram’s algorithm. You can read the first one, here.

As I wrote in the previous post, I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.

A lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform.

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What's Instagram’s Algorithm? #1

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What's Instagram’s Algorithm? #1

Precursor: I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.

Lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform.

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The Marketplace - More Time & Money on Disappearing Stories

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The Marketplace - More Time & Money on Disappearing Stories

'Ephemeral Marketing' aka 'Stories' is by now a tool that most users know on Instagram. I've always been adverse to Snap Chat, and Facebook still hasn't really grabbed me, but Instagram had me from day 1. 

And when stories came out, I have to say, I was pretty captivated. And as a consumer, and a self-titled consumer analyst, I've been watching companies weave their way into the Stories I personally watch, right alongside the hair stories, or dog-stories, or travel stories of my friends.

And I really love making Stories :)

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The Art of Making Your Website Compatible for Google Search Engines

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The Art of Making Your Website Compatible for Google Search Engines

The first memory I have of hearing a dial-up modem reaches back to the age of about 5 or 6 years old.

I used America Online and probably chatted with too many people, was too young for exposure of that sort, and had no idea what I was getting myself into.

Precursor: I'm not a techie, not a coder, but I've always found consumer behavior & marketing fascinating.

When SEO became a thing many years ago, I understood it in concept - I got that it matters and still does, but I didn't understand what was happening behind the scenes.

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Mark(et)ing Happiness

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Not enough money, not enough time. The scarcity model, when it comes to running your creative enterprise, and your life, is over.

 If you haven't already noticed, you can get a LOT online, for free. This blog post is not about accumulating free stuff but points out and asks why much of our consumer market has veered in two directions: incredibly, exorbitantly expensive, or basically free.

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Popularizing Christianity

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I don't know much about David Brooks. His name is familiar and if I take 30 seconds, the internet reminds me that he writes a column in the NYTimes. I've also heard him on NPR, and maybe PBS. If I still regularly tuned into PBS.

But I'm not writing so much about the career of David Brooks as I am about his life's work (there is, in fact, a difference). And his life's work is relevant to my career work because his life work is about marketing complex ideas to the mainstream world.