Global Marketing Ideas
Affecting you locally
Cannondale is a globally recognized bike company with huge distribution and approximately 300 different bike models at any one time.
The company’s designs are sleek, contemporary machines which provide speed and serious durability with intense frames covered in bold color palettes and graphics. The company has very specific messaging and a very specific audience.
Sometimes you just want to do everything yourself. Or, you don’t know how to delegate your marketing needs to another person, because quite frankly you haven’t figured out what works and what doesn’t.
And then there’s that feeling when you say want to say f**k it. Or, “What’s the point?” But then you resign - you know you must must promote your business, but you get overwhelmed and don’t know where to start.
So here are 9 free marketing tools and resources you can use on any given day. Each provides various sparks of motivation plus a good dose of reassurance that you’re probably doing a lot of stuff right.
This is the third post in a series about Instagram’s algorithm. You can read Session 1, here and Session 2, here.
As I wrote in the previous posts, I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.
A lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform (I may also add that your presence online needs to be sharp before you bring 10k followers to your content - that’s also where I typically come in :))
This is the second post in a series about Instagram’s algorithm. You can read the first one, here.
As I wrote in the previous post, I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.
A lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform.
Precursor: I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.
Lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform.
'Ephemeral Marketing' aka 'Stories' is by now a tool that most users know on Instagram. I've always been adverse to Snap Chat, and Facebook still hasn't really grabbed me, but Instagram had me from day 1.
And when stories came out, I have to say, I was pretty captivated. And as a consumer, and a self-titled consumer analyst, I've been watching companies weave their way into the Stories I personally watch, right alongside the hair stories, or dog-stories, or travel stories of my friends.
And I really love making Stories :)
Not enough money, not enough time. The scarcity model, when it comes to running your creative enterprise, and your life, is over.
If you haven't already noticed, you can get a LOT online, for free. This blog post is not about accumulating free stuff but points out and asks why much of our consumer market has veered in two directions: incredibly, exorbitantly expensive, or basically free.
This 4th of July holiday I made a new friend who works for Hearst communications. She's hustled hard to get her place as editor for a bike and running publication, and when we began following each other on Instagram, passing one of the many phases of the 21st-century friendship, I commented in faux (but secretly real) jealousy of her 2k+ followers.
