The Marketplace - More Time & Money on Disappearing Stories

Karina Napier

September 6, 2018

communicating, Instagram, marketing, self promotion, social media, Successful Business

The Marketplace - More Time & Money on Disappearing Stories

'Ephemeral Marketing' aka 'Stories' is by now a tool that most users know on Instagram. I've always been adverse to Snap Chat, and Facebook still hasn't really grabbed me, but Instagram had me from day 1.

And when stories came out, I have to say, I was pretty captivated. And as a consumer, and a self-titled consumer analyst, I've been watching companies weave their way into the Stories I personally watch, right alongside the hair stories, or dog-stories, or travel stories of my friends.

And I really love making Stories :)

Karina Napier

July 6, 2018

Instagram, self promotion, social media, marketing

What Stealing Looks Like

Karina Napier

July 6, 2018

Instagram, self promotion, social media, marketing

This 4th of July holiday I made a new friend who works for Hearst communications. She's hustled hard to get her place as editor for a bike and running publication, and when we began following each other on Instagram, passing one of the many phases of the 21st-century friendship, I commented in faux (but secretly real) jealousy of her 2k+ followers.