Global Marketing Ideas
Affecting you locally
Blogging for SEO is not just about writing willy nillly. Content writing for SEO must intentionally align with how people perform searches on the internet. A lot of blog/content pages become useful in providing answers to the frequently asked questions of online users.
In a search if you type: How to write a blog for SEO (and hopefully you scrolled past the sponsored content), you come upon a page result (see image above) with an excerpt highlighted by Google.
A fallacy often found in marketing is the emphasis on quantitative. This can happen particularly in digital marketing when the focus is on measuring traffic to a website for example. Measuring how many people are visiting a website or social media channel without knowing how the business reflects in the minds of those visitors may deflate the value of a brand.
Good morning, and Happy Earth Day.
Earth Day began as a US holiday in 1970 and today is celebrated by hundreds of countries globally.
On this day honoring our planet, it may be worthwhile to think about greenwashing. While we pay respect to the earth and take action in our own lives to make a difference big business continues to heavily rely on fossil fuels. This can be overshadowed by false marketing campaigns promoting ambitious goals to reduce carbon emissions or tout carbon credits. The language here is often just that: language. If you look past the language what action will you find?
Today’s SCOTUS EPA ruling must not be overshadowed by the previous higher court decisions of this week.
This decision more deeply erodes the credibility of US leadership here and abroad and has tremendous and sharp implications economically, and for the public health and safety of all individuals and communities everywhere.
Please read the statement here that I helped put together for my client. Politics and business activities are more entwined every day. Know when and where to voice your business’s position.
Today, we’re all coping in one way or another. Some are seeing business flourish even in the time of pandemic, while others are watching business slow or close. No matter, we’re all facing significant change, multiple unknowns, predictable unpredictability, and a brand new landscape both at home, online, at work, within our families/communities and around the world.
If you’re not adept at adaptation, this may be the time to start practicing. And the content below may help with that.
If you are in fact adept at adaptation, this post is definitely for you. Because these times call for adaptation, resourcefulness, observation, learning, and empathy. All of which define good marketing.
Cannondale is a globally recognized bike company with huge distribution and approximately 300 different bike models at any one time.
The company’s designs are sleek, contemporary machines which provide speed and serious durability with intense frames covered in bold color palettes and graphics. The company has very specific messaging and a very specific audience.
Sometimes you just want to do everything yourself. Or, you don’t know how to delegate your marketing needs to another person, because quite frankly you haven’t figured out what works and what doesn’t.
And then there’s that feeling when you say want to say f**k it. Or, “What’s the point?” But then you resign - you know you must must promote your business, but you get overwhelmed and don’t know where to start.
So here are 9 free marketing tools and resources you can use on any given day. Each provides various sparks of motivation plus a good dose of reassurance that you’re probably doing a lot of stuff right.
This is the third post in a series about Instagram’s algorithm. You can read Session 1, here and Session 2, here.
As I wrote in the previous posts, I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.
A lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform (I may also add that your presence online needs to be sharp before you bring 10k followers to your content - that’s also where I typically come in :))
This is the second post in a series about Instagram’s algorithm. You can read the first one, here.
As I wrote in the previous post, I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.
A lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform.
Precursor: I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.
Lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform.
Last week, via Instagram, I mentioned having lunch with an old friend and colleague from my days in New York. He’s an incredibly talented designer and painter.
And he works in marketing.
And not just any marketing. He’s the creative director for the digital campaigns of a global fashion company that sees over $100 million in annual revenue from digital sales alone (I so so so wish I could say the name of the co. but the company is extremely private and he asked I keep the name to myself when sharing stats).
I wrote this blog post, below about leadership before the new year. Then it sat in my drafts folder. I felt it wasn’t really done. I was writing about leadership but I have no leader. I don’t like to think I have one or need one. But I do need to be inspired and if happens to be by someone who also leads me to become a better person, a better businesswoman, a better friend, a better listener, and better liver (someone who lives life abundantly, not the organ), then I’m in - and in this department, Miki Agrawal has gotten my attention lately, and she’s pretty badass.
A quick piece about NPR’s Marketplace. This morning’s piece was about that huge industry we rarely think about and when we do, don’t really care to spend more than a very brief moment. Insurance is not interesting. But trust is interesting. And trust is what an industry disruptor called, Lemonade, is offering its customers.
