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The Marketplace - More Time & Money on Disappearing Stories

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The Marketplace - More Time & Money on Disappearing Stories

'Ephemeral Marketing' aka 'Stories' is by now a tool that most users know on Instagram. I've always been adverse to Snap Chat, and Facebook still hasn't really grabbed me, but Instagram had me from day 1. 

And when stories came out, I have to say, I was pretty captivated. And as a consumer, and a self-titled consumer analyst, I've been watching companies weave their way into the Stories I personally watch, right alongside the hair stories, or dog-stories, or travel stories of my friends.

And I really love making Stories :)

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The Art of Making Your Website Compatible for Google Search Engines

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The Art of Making Your Website Compatible for Google Search Engines

The first memory I have of hearing a dial-up modem reaches back to the age of about 5 or 6 years old.

I used America Online and probably chatted with too many people, was too young for exposure of that sort, and had no idea what I was getting myself into.

Precursor: I'm not a techie, not a coder, but I've always found consumer behavior & marketing fascinating.

When SEO became a thing many years ago, I understood it in concept - I got that it matters and still does, but I didn't understand what was happening behind the scenes.

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Mark(et)ing Happiness

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Not enough money, not enough time. The scarcity model, when it comes to running your creative enterprise, and your life, is over.

 If you haven't already noticed, you can get a LOT online, for free. This blog post is not about accumulating free stuff but points out and asks why much of our consumer market has veered in two directions: incredibly, exorbitantly expensive, or basically free.

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Spark J O Y

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Spark J O Y

When I'm' moved by another person's idea, I grab tight and don't let go. This 'grabbing' can simply mean I use the idea in my own daily life, share it with others or think of it often - referring to as a way to improve my habits, lifestyle or work.

Enter Marie Kondo and her 'Spark Joy' concept.

Perhaps you've heard of it. Introduced in Kondo's book, The Life-Changing Habit of Tidying Up. I learned it and grabbed tight. The premise is simple: eliminate that which does not 'spark joy', keep or bring in that which does.

I use this concept frequently. And so do millions of others around the world.

Leave This Trail Behind

I've worked in sales. Not the car sales type gig, but the media sales type gig. At times, this position was as lowly, petty, predatory, and even humiliating as one who's never done sales, can imagine. Then there were other sales roles (I got to be a sales 'director' at one point :)), which I found satisfying, engaging and confidence-building. These were better.

Fast forward to now, and in the last two weeks, I've had not only been approached by my previous employer for a role in sales but by another media agency, today. 

And it felt terrible. The offer was introduced vaguely in an email. The writer is someone I've known in the field for a few years and I think we've grown to respect one another. In writing, she didn't initially state the type of job, just suggested I might be interested in some work.

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What Stealing Looks Like

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This 4th of July holiday I made a new friend who works for Hearst communications. She's hustled hard to get her place as editor for a bike and running publication, and when we began following each other on Instagram, passing one of the many phases of the 21st-century friendship, I commented in faux (but secretly real) jealousy of her 2k+ followers.

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Popularizing Christianity

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I don't know much about David Brooks. His name is familiar and if I take 30 seconds, the internet reminds me that he writes a column in the NYTimes. I've also heard him on NPR, and maybe PBS. If I still regularly tuned into PBS.

But I'm not writing so much about the career of David Brooks as I am about his life's work (there is, in fact, a difference). And his life's work is relevant to my career work because his life work is about marketing complex ideas to the mainstream world.