Global Marketing Ideas
Affecting you locally
Cannondale is a globally recognized bike company with huge distribution and approximately 300 different bike models at any one time.
The company’s designs are sleek, contemporary machines which provide speed and serious durability with intense frames covered in bold color palettes and graphics. The company has very specific messaging and a very specific audience.
Sometimes you just want to do everything yourself. Or, you don’t know how to delegate your marketing needs to another person, because quite frankly you haven’t figured out what works and what doesn’t.
And then there’s that feeling when you say want to say f**k it. Or, “What’s the point?” But then you resign - you know you must must promote your business, but you get overwhelmed and don’t know where to start.
So here are 9 free marketing tools and resources you can use on any given day. Each provides various sparks of motivation plus a good dose of reassurance that you’re probably doing a lot of stuff right.
This is the third post in a series about Instagram’s algorithm. You can read Session 1, here and Session 2, here.
As I wrote in the previous posts, I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.
A lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform (I may also add that your presence online needs to be sharp before you bring 10k followers to your content - that’s also where I typically come in :))
Precursor: I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.
Lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform.
Last week, via Instagram, I mentioned having lunch with an old friend and colleague from my days in New York. He’s an incredibly talented designer and painter.
And he works in marketing.
And not just any marketing. He’s the creative director for the digital campaigns of a global fashion company that sees over $100 million in annual revenue from digital sales alone (I so so so wish I could say the name of the co. but the company is extremely private and he asked I keep the name to myself when sharing stats).
I wrote this blog post, below about leadership before the new year. Then it sat in my drafts folder. I felt it wasn’t really done. I was writing about leadership but I have no leader. I don’t like to think I have one or need one. But I do need to be inspired and if happens to be by someone who also leads me to become a better person, a better businesswoman, a better friend, a better listener, and better liver (someone who lives life abundantly, not the organ), then I’m in - and in this department, Miki Agrawal has gotten my attention lately, and she’s pretty badass.
The first memory I have of hearing a dial-up modem reaches back to the age of about 5 or 6 years old.
I used America Online and probably chatted with too many people, was too young for exposure of that sort, and had no idea what I was getting myself into.
Precursor: I'm not a techie, not a coder, but I've always found consumer behavior & marketing fascinating.
When SEO became a thing many years ago, I understood it in concept - I got that it matters and still does, but I didn't understand what was happening behind the scenes.
