digital marketing

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Love, I mean Marketing, in The Time of Coronavirus

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Love, I mean Marketing, in The Time of Coronavirus

Today, we’re all coping in one way or another. Some are seeing business flourish even in the time of pandemic, while others are watching business slow or close. No matter, we’re all facing significant change, multiple unknowns, predictable unpredictability, and a brand new landscape both at home, online, at work, within our families/communities and around the world.

If you’re not adept at adaptation, this may be the time to start practicing. And the content below may help with that.

If you are in fact adept at adaptation, this post is definitely for you. Because these times call for adaptation, resourcefulness, observation, learning, and empathy. All of which define good marketing.

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9 Free Resources You Can Use Every Day to Market Your Creative Business

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9 Free Resources You Can Use Every Day to Market Your Creative Business

Sometimes you just want to do everything yourself. Or, you don’t know how to delegate your marketing needs to another person, because quite frankly you haven’t figured out what works and what doesn’t.

And then there’s that feeling when you say want to say f**k it. Or, “What’s the point?” But then you resign - you know you must must promote your business, but you get overwhelmed and don’t know where to start.

So here are 9 free marketing tools and resources you can use on any given day. Each provides various sparks of motivation plus a good dose of reassurance that you’re probably doing a lot of stuff right.

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What's Instagram’s Algorithm? #3

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What's Instagram’s Algorithm? #3

This is the third post in a series about Instagram’s algorithm. You can read Session 1, here and Session 2, here.

As I wrote in the previous posts, I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.

A lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform (I may also add that your presence online needs to be sharp before you bring 10k followers to your content - that’s also where I typically come in :))

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What's Instagram's Algorithm?? #2

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What's Instagram's Algorithm?? #2

This is the second post in a series about Instagram’s algorithm. You can read the first one, here.

As I wrote in the previous post, I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.

A lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform.

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What's Instagram’s Algorithm? #1

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What's Instagram’s Algorithm? #1

Precursor: I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.

Lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform.

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The Solution You Can't Find in a Google Search

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Last week, via Instagram, I mentioned having lunch with an old friend and colleague from my days in New York. He’s an incredibly talented designer and painter.

And he works in marketing.

And not just any marketing. He’s the creative director for the digital campaigns of a global fashion company that sees over $100 million in annual revenue from digital sales alone (I so so so wish I could say the name of the co. but the company is extremely private and he asked I keep the name to myself when sharing stats).